Since the 2012 presidential election, Republicans have been spending a lot of time trying to figure out what went wrong and how to fix it. Unfortunately, their actions suggest they still don’t get it.
A recent Fox News interview with Mitt Romney and his wife Ann give some insight into the thought processes of many top Republican leaders. “We weren’t effective taking our message to minority voters,” said Mitt in assessing his election loss. But the reality is the message was received loud and clear (thanks to nearly $500 million in campaign spending), and minorities didn’t like what they heard.
And when Ann reflected on how she felt when they realized they had lost, she said: “It was a crushing disappointment. Not for us. Our lives are going to be fine. It’s for the country.” Because Ann can’t comprehend how anyone could view things differently. How could anyone not want the America that Mitt Romney envisioned?
The Romney’s statements represent the core of the problem: The Republican message doesn’t resonate with enough Americans. But rather than accepting this lesson they continue to insist it’s just an image problem.
So when a black man beats them for the President of the United States of America – they go out and hire a black man to run the party. When women flock to the Democrat Party Republicans tap a women for vice president. And when they lose the Hispanic vote they thrust one of the few Hispanic voices in their party into the spotlight.